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Kadoo Press

PRESS RELEASES

KADOO® INC. ANNOUNCES NEW AIR UPLOADER
Drag and Drop Interface and Fast Upload Speeds Make Video Sharing Easy for Consumers

Reston, VA (PRWEB) April 19, 2011—Kadoo, Inc., a private video cloud that enables consumers to stream personal videos directly to groups or individuals they want to share with, today announced the release of its latest app, the Kadoo Air Uploader. The company's new app uses a drag and drop interface to make sharing personal videos fast and easy. The Kadoo Air Uploader runs from the desktop and gives consumers the power to designate privacy settings for multi-file uploads as a batch or on a file-by-file basis.

"The drag and drop interfaces in the Kadoo Air Uploader and Web apps make Kadoo the easiest way to share personal videos on the Internet, "states Kurt Baumann, CEO. "If you experience interruptions in your Internet access, the upload process will resume where it left off. That's a really nice feature because you don't have to go through the hassle of re-selecting and re-uploading your videos. It all works in the background."

"We also think that putting privacy settings front and center is important because Kadoo is the only service that gives consumers the ability to retain ownership and control of their personal content from any device to anywhere. We believe that videos are the most personal files people post to the Internet. From inception we designed Kadoo to give consumers a safe place to share in the cloud," concludes Baumann.

Online privacy related to videos and other personal information continues to be an ongoing concern for consumers. More than 70% of employers admit to looking at applicants' online reputations during the hiring process. A reported 80% of college and university admissions officers look at social networking sites when reviewing applications. A person's online reputation can impact the outcome of both processes. For these reasons, over 40% of all adults posting content to the Internet seek some level of privacy through obscurity.

Kadoo's default setting for video uploads is 'not indexable by search engines.' Videos shared strictly between subscribers within the Kadoo cloud remain private. Consumers can also use Kadoo to publish videos publicly to the Internet or to Facebook using the Facebook Connect feature.

Kadoo built its private video cloud on Kadoo Backstage™, the company's open source APIs, which ensure ease of use and compatibility across all devices and platforms. The Kadoo Backstage APIs are available for other developers who want to create apps and services that work across Kadoo's video cloud. Earlier this year the company released apps for iPhone®, iPad®, iPod touch®, Android®, and Roku® digital player. Kadoo will also be available in the Yahoo! app store when it is released later this spring.

About Kadoo:

Kadoo® is a private video cloud for consumers, grounded in the principles of information ownership, privacy, and control. Kadoo enables users to privately share or publicly publish videos (including HD) and other files to anywhere including Smartphones, TV and social media sites such as Facebook. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, Web, and mobile services offered by Kadoo Backstage™ developers. Kadoo apps are available for the iPhone®, iPad®, iPod touch®, Android®, and Roku® digital player. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2.3 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. For more information, visit Kadoo Backstage and Kadoo.


Contact Information:
Donna Hemmert

dhemmert@kadoo.com





IN THE NEWS

KADOO™ INC. INTRODUCES THE VIDEO VALENTINE

Invites Consumers to Use Private Video Sharing Service to Send Love in the Cloud™

February 11, 2011

Kadoo™ Inc., a cloud-based video sharing service today announced a new way to connect with those you love on Valentine's Day. The free consumer service—which streams HD video from the Web to smartphones, tablets, TVs, and computers—invites romantics worldwide to capture their feelings in video and send love in the cloud.

RedOrbit
USAToday
Yahoo News
Road Runner
eCoComa
NewsCred
I like sharing videos
interceder
Cheap-Gift
treehugger
ComputerUser
One News Page
topix
trends BUZZ

KADOO: Ownership and Control of Your Personal Information Should Be a Fundamental Right
Modern DC Business, January 2011

Company profile, including what it's like to be a consumer cloud company in the Metro DC area.

47 NEW APIs: QUORA, MAPQUEST AND GOOGLE
Programmable Web, January 16, 2011

Kadoo Backstage's cloud-specific, open source APIs give developers the ability to create web and mobile apps and services. The APIs create cross-cloud compatibility by speaking to all services. Kadoo is a cloud-based video hosting service that gives users access to all applications and web services from any device. Developers can use the APIs to give apps, mobile, and web services access to Kadoo's file, user, and billing clouds. The API uses RESTful protocol.

KADOO ENGAGES MEDIAFLY TO BRING PRIVATE VIDEO SHARING TO TV, SMARTPHONES, AND TABLETS
December 1, 2010

Kadoo™, Inc., a leading innovator of consumer cloud-based technologies, today announced that it has engaged Mediafly, Inc., a leading Internet multimedia delivery platform, to bring private video sharing to the TV and the most popular smartphones and tablets including the iPhone, iPad, and Android devices. With this service, families, friends, and associates will be able to use Kadoo's cloud to share HD videos across platforms without having to worry about device compatibility or concerns for privacy. With so many smartphones and tablets having HD video capabilities, Kadoo will enable consumers to immediately share their lives around the clock to the devices their family and friends prefer.

SFGate
Yahoo! News
American Consumer News
Keeping Your Notes Mobile
ComputerUser
SaaSDirectory
IFV News
benzinga
TMCnews
eCoComa
AllVoices
redOrbit
Financial Content

YAHOO CALLS FOR WIDGET TV DEVELOPERS
November 19, 2010

Yahoo is expanding its Connected TV program so that developers can build fee-based widgets for television sets that use the Yahoo application platform. TV widgets appear as icons on the screen and, when highlighted and clicked on with the remote control, launch an Internet application optimized for television. Participating developers include Kadoo, which allows users view and selectively share their personal HD videos via the TV. Kadoo engaged Mediafly to help bring private video sharing to the TV.

http://www.pcworld.com

YAHOO CALLS FOR WIDGET TV DEVELOPERS
November 19, 2010

Yahoo is expanding its Connected TV program so that developers can build fee-based widgets for television sets that use the Yahoo application platform. Participating developers include Kadoo, which allows users view and selectively share their personal HD videos via the TV. The Kadoo TV widget was developed in conjunction with Mediafly.

http://www.macworld.com

GET STARTED DEVELOPING YOUR PAID TV WIDGETS FOR DISTRIBUTION TO MILLIONS OF TVS WORLDWIDE IN 2011

November 18, 2010

Yahoo!'s Connected TV platform brings the best of the Web to millions of viewers around the world on the most popular TV brands announces launch of paid app store in March 2011. A handful of innovative Paid TV Widgets, including Kadoo, have already entered the testing phase. Kadoo allows users view and selectively share their personal HD videos via the TV. Kadoo engaged Mediafly to help bring private video sharing to the TV.

http://www.yctvblog.com/

PRESS RELEASE ARCHIVE

KADOO® INC. ANNOUNCES BEST FEATURE CONTEST
Winner Receives iPad 2 for Best Product Enhancement Idea

Reston, VA (PRWEB) April 19, 2011—Kadoo®, Inc., a private video cloud with apps for the iPhone®, iPad®, Android®, Roku® digital player, and Web today announced a contest for best recommended feature. The Kadoo cloud creates a private, social sharing network enabling consumers to stream personal videos directly to the people they want to see them. To register, contestants can establish a free account, try the product, and submit their feature ideas no later than Friday, April 22. The contestant who emails the best feature request to support(at)kadoo(dot)com will win an iPad 2. A full set of rules is available on the company's blog.

"Two years ago we saw that online privacy was going to be an issue," notes Kurt Baumann, CEO of Kadoo. "People needed an alternative to big, public sharing forums that broadcast to the masses without an easy way to designate who could see what. So, we designed Kadoo with consumers' right to privacy in mind."

"What we predicted has actually come to pass. People have lost their jobs over photos posted to social media sites. Personal video significantly ups the stakes for employees, job candidates, and college applicants. Our service gives people control of their files across all cloud platforms including smartphones, tablets, TVs, and Web," concludes Baumann.

With the explosive growth in smartphone sales, video cameras are in the hands of the masses and sharing openly in public forums has become a problem for many. Research shows that 71% of millienals increase their Facebook privacy settings—but don't trust the social network to keep information private. Seventy percent of employers admit to rejecting applicants over information publicly available online, and a whopping 80% of college admission officers check students out on social media during the admissions process. What employers and admissions officers see impacts their decisions. Unlike very public sites, like YouTube and Facebook, Kadoo gives people an easy way to designate who can view their videos in the cloud.

Kadoo's default setting for video uploads is "not indexable by search engines," and videos shared strictly between subscribers within the Kadoo cloud remain private. People can also choose to use Kadoo to publish videos publicly to the Internet or to Facebook. Consumers can download Kadoo apps through the Android Market, Apple® App Store, and Roku Channel Store. Kadoo will also be available in the Yahoo!® app store when it is released later this spring.

Kadoo's private video cloud is built on Kadoo Backstage™, the company's open source APIs, which ensure ease of use and compatibility across all devices and platforms. The Kadoo Backstage APIs are available for other developers who want to create apps and services that work across Kadoo's video cloud.

About Kadoo:

Kadoo® is a private video cloud for consumers, grounded in the principles of information ownership, privacy, and control. Kadoo enables users to privately share or publicly publish videos (including HD) and other files to anywhere including smart phones, tablets, TV and social media sites such as Facebook. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, Web, and mobile services offered by Kadoo Backstage™ developers. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based Web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and Web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. For more information, visit Kadoo Backstage and Kadoo.


Contact Information:
Donna Hemmert

dhemmert@kadoo.com



KADOO® INC. INTRODUCES PRIVATE VIDEO CLOUD FROM ANY DEVICE
Apps to Share HD Videos on Android®, Roku® Digital Player, iPhone®, iPad®, iPod Touch® in Beta

Reston, VA (PRWEB) March 10, 2011—Kadoo®, Inc., today announced a new line of cloud-based mobile apps to push high-definition (HD) videos to mobile phones, tablets, and TVs. With this new service, consumers easily connect with friends and family by sharing the important moments of their lives from anywhere. The Kadoo apps work seamlessly across devices and services to privately stream HD videos directly to the devices people prefer to use.

"Sharing is very personal," notes Kurt Baumann, CEO of Kadoo. "Our vision to make private video sharing easy and accessible is quite simple. Private streaming creates a better, more intimate sharing experience because you choose who can view and download your files. Friends and family don't have to sift through all the noise on sites filled with videos uploaded by the general public. Our cloud creates a safe environment where people know that if they share within Kadoo, their files are viewable only in Kadoo. Yet, if people choose to share publicly, they can also use Kadoo to email their friends directly, publish publicly to the Internet, and soon post their videos to Facebook."

"The Roku, Android, iPhone, iPad, and iPod touch apps are just the first of several products that are in development for smartphones, tablets, and TVs," continues Baumann. "Kadoo takes the guesswork out of sharing because our video cloud creates the compatibility needed for these devices and platforms to work together. Consumers are able to upload their videos once and share them anywhere."

HD Video cameras are in the hands of consumers in record numbers with approximately 30% of American mobile subscribers—more than 63 million people—owning a smartphone by the end of 2010. Seeing the need to create a personal distribution channel for these consumers, Kadoo engaged Mediafly, a leading Internet multimedia delivery platform, to develop apps for the TV and the most popular smartphones and tablets including the iPhone, iPad, and Android devices.

Mediafly is using Kadoo Backstage™, Kadoo's open source APIs, to ensure ease of use and compatibility across all devices and platforms. The Kadoo Backstage APIs are available for other developers who want to create apps and services that work across Kadoo's video cloud. Consumers can register to beta test the Android, Roku, iPhone, iPad, and iPod touch apps at www.kadoo.com.

About Kadoo:

Kadoo® is a private video cloud for consumers, grounded in the principles of information ownership, privacy, and control. Kadoo enables users to privately share or publicly publish videos and other files to anywhere including smart phones, TV and social media sites such as Facebook and Twitter. Users can upload their videos (including HD) and selectively share to those they choose or publish it publicly. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, web, and mobile services offered by Kadoo Backstage™ developers. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. For more information, visit http://backstage.kadoo.com and www.kadoo.com.

About Mediafly:

Mediafly enables enterprises and publishers to distribute rich audio and video to employees, partners, and customers across multiple screens: mobile, desktop, tablet, and TV/set-top devices. Mediafly's unique combination of Software as a Service infrastructure and broad device support provides the most flexible and cost effective solution for enabling this increasingly demanded business function. More information is available at www.onmediafly.com.

Contact Information Kadoo, Inc: Donna Hemmert

Mediafly, Inc: Keith Waxelman


KADOO™ INC. INTRODUCES THE VIDEO VALENTINE
Invites Consumers to Use Private Video Sharing Service to Send Love in the Cloud™

Reston, Virginia—February 11, 2011—Kadoo™, Inc., a cloud-based video sharing service today announced a new way to connect with those you love on Valentine's Day. The free consumer service—which streams HD video from the Web to smartphones, tablets, TVs, and computers—invites romantics worldwide to capture their feelings in video and send love in the cloud.

"Using video to express how you feel about someone adds a personal and heart-felt touch to the holiday of love," remarks Donna Hemmert, CMO of Kadoo. "And, it's really easy to do if you have a smartphone with a video camera. A person can sign up for a Kadoo account, shoot, upload and share their video—all during their lunch break. The video is delivered directly to your loved one. They'll receive an email with a link to a preview page where they can view the video. By using Kadoo's service, people can feel assured that their message can be private. It really is that simple!"

Kadoo's founders believe that consumers have a fundamental right to online privacy, and designed the service to give people ownership and control over their files and information. Files uploaded to Kadoo default to a private setting and are not indexable by Google or other search engines. Files shared between subscribers within the Kadoo service remain private. People can also choose to publish or share their videos publicly.

Kadoo is built on Kadoo Backstage™, the company's open-source APIs to enable previously incompatible devices and platforms to work together from anywhere. Apps for the iPhone®, iPad®, Android®, and Roku® digital video player are available in beta.

About Kadoo:

Kadoo™ is a private video cloud for consumers, grounded in the principles of information ownership, privacy, and control. Kadoo enables users to privately share or publicly publish videos and other files to anywhere including smartphones, TV and social media sites. Users can upload their videos (including HD) and selectively share to those they choose. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, Web, and mobile services offered by Kadoo Backstage™ developers. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage&trade is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and Web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. For more information, visit http://backstage.kadoo.com and www.kadoo.com.


Contact Information:
Donna Hemmert

dhemmert@kadoo.com



KADOO® ENGAGES MEDIAFLY TO BRING PRIVATE VIDEO SHARING TO TV, SMARTPHONES AND TABLETS
HD Video sharing for those who don't want the entire world to see

Reston, Virginia—December 1, 2010—Kadoo™, Inc., a leading innovator of consumer cloud-based technologies, today announced that it has engaged Mediafly, Inc., a leading Internet multimedia delivery platform, to bring private video sharing to the TV and the most popular smartphones and tablets including the iPhone®, iPad®, and Android® devices. With this service, families, friends, and associates will be able to use Kadoo's cloud to share HD videos across platforms without having to worry about device compatibility or concerns for privacy. With so many smartphones and tablets having HD video capabilities, Kadoo will enable consumers to immediately share their lives around the clock to the devices their family and friends prefer.

While services like YouTube and Facebook will continue to be wildly popular, some people highly value their privacy and prefer to share videos only with trusted family, friends, and associates. Especially given recent news headlines regarding privacy breaches, this is where Kadoo excels. Kadoo's service is founded on respect for user privacy and enables users to retain ownership and privately manage all of their files, information, applications, friends, and the relationships between them in the cloud.

"You deserve to share your videos in privacy with only the people who are important to you, on devices like TVs and handhelds that are convenient for all," says Kurt Baumann, CEO of Kadoo. "Mediafly's deep expertise with video delivery to multiple consumer devices made it a natural fit for Kadoo because they span all platforms. Mediafly's capabilities not only make it easy for us enable delivery of personal HD videos to the TV and smartphones, but it will also extend Kadoo's multi-device strategy to eliminate fragmentation across multiple devices and platforms."

Mediafly will use Kadoo Backstage™, Kadoo's open source APIs to develop apps for Yahoo!® Connected TV, set-top devices, iPhone, iPad, and Android devices. Consumers can upload their files once and share throughout the Kadoo cloud without restrictions placed on them by other services. The Kadoo Backstage APIs are available for other developers who want to create apps and services that work across the cloud.

Mediafly's CEO, Carson Conant, says "We are excited to launch this service with Kadoo and believe that private video sharing resonates very well with current consumer sentiments. Kadoo's approach meshes perfectly with Mediafly's philosophy of 'upload once, distribute everywhere,' and we are looking forward to a rapid series of product launches this holiday season and into next year."

About Kadoo

Kadoo™ is a cloud-based, file sharing service for consumers grounded in the principles of information ownership, privacy, and control. Kadoo enables users to own and privately manage all their files, information, applications, friends, and the relationships between them through the Kadoo Cloudtop™. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, web, and mobile services offered by Kadoo Backstage™ developers. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. For more information, http://backstage.kadoo.com and www.kadoo.com.

About Mediafly

Mediafly enables enterprises and publishers to distribute rich audio and video to employees, partners, and customers across multiple screens: mobile, desktop, tablet, and TV/set-top devices. Mediafly's unique combination of Software as a Service infrastructure and broad device support provides the most flexible and cost effective solution for enabling this increasingly demanded business function. More information is available at www.onmediafly.com.

Contact Information:
Donna Hemmert

dhemmert@kadoo.com


Contact Information:
Keith Waxelman

kwaxelman@mediafly.com




KADOO™, INC. INTRODUCES PRIVATE SOCIAL FILE SHARING
Announces Public Beta Featuring Ownership and Privacy for the Consumer Cloud

Reston, Virginia—September 14, 2010—Kadoo™, Inc, a leading innovator of consumer cloud-based technologies, today announced a public Beta of a consumer file cloud service that enables private social sharing. Kadoo is founded on respect for user privacy, and enables users to retain ownership and privately manage all of their files, information, applications, friends, and the relationships between them in the cloud. Development on the service began in 2008 after the company's founders objected to the Terms of Service for other consumer-based cloud services.

"People said we were crazy when we started designing the Kadoo engine," admits Kurt Baumann, CEO. "We were the only ones talking about privacy at the time. A number of well-respected industry experts said that consumers didn't care about privacy and never would. We have a much higher opinion of our users and saw a real need for consumers to be able to use the cloud on their own terms. In the past, the cost of entry meant that users gave up more personal information than they should… simply because there wasn't an alternative that respected their rights. Frankly, privacy isn't possible unless users retain ownership of their files and personal information. We are passionate about our users' right to privacy. You deserve to keep what is yours."

Unlike other services, Kadoo does not claim use or ownership of users' files or determine how that content will be used, distributed, or shared in the cloud. Kadoo's design automatically defaults to a private setting during the file upload process. Web crawlers cannot index any information stored on Kadoo unless a user chooses to make those files public. Also, unlike some other services, Kadoo deletes a user's files when requested. A drag and drop interface makes file sharing easy.

Mikki Barry, privacy advocate and Internet policy pioneer is Kadoo's Privacy advisor. She observes, "Recent events have shown that users care very much about their privacy. We were excited to see the positive reception Diaspora's founders received in creating a social network based on privacy. We want to welcome them to the area of private social sharing. Diaspora's rapid funding is a clear indication that the concerns for file ownership and online privacy have accelerated."

"Its time to face facts. Even though established companies are talking about improving their privacy practices, those services still profile their users by indexing personal information and the contents of their files. They use this now 'proprietary' information to their advantage by driving revenue through targeted advertising and other mechanisms. They profit on what rightfully belongs to their customers. Kadoo's respect for users makes all the difference," continues Barry.

In the legacy model, the monetization of consumers' information is big business with the benefit going to companies that users may not even know have their data. Unless users are savvy enough to change privacy settings in those models, consumers give personal information away without tacit consent. Ownership and control go hand-in-hand. Kadoo's users are informed as to exactly what data is being used and how, and can maintain control of their information.

About Kadoo:

Kadoo™ is a cloud-based, file sharing service for consumers grounded in the principles of information ownership, privacy, and control. Kadoo enables users to own and privately manage all their files, information, applications, friends, and the relationships between them through the Kadoo Cloudtop™. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, web, and mobile services offered by Kadoo Backstage™ developers. The Kadoo environment is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and over 2 million users. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. Kadoo was founded in 2008. For more information, visit http://backstage.kadoo.com and www.kadoo.com.


Contact Information:
Donna Hemmert

dhemmert@kadoo.com



KADOO, INC. SURPASSES 2 MILLION REGISTERED USERS
Rapid Growth Proves Consumers Actually Do Care about Their Privacy

Reston, Virginia—September 2, 2010—Kadoo™, Inc, a leading innovator of cloud-based technologies, today announced the company has more than 2 million registered users in the Kadoo ecosystem. Established on the principles of consumers right to privacy and to own and control how their data is used in the cloud, Kadoo offers private social sharing by enabling subscribers to store and share their files privately with friends and family or publish files publicly to the Internet. To date, the company has served up more than 20 billion files in all formats to include photos, audio, video, and PDFs.

"We're thrilled that our vision of an open cloud where consumers retain full control of their files and information is coming true," exclaims Kurt Baumann, CEO. "We've more than doubled our user base in the past year to reach the 2 million mark. To think that collectively our users have shared more than 20 billion files validates that consumers care about their privacy!"

"Using files in the cloud should be easy," continues Baumann. "Yet, most companies put consumers at a disadvantage by trying to keep the user within their virtual walls. The Kadoo ecosystem is the first of its kind because we give consumers open access to their files across mobile and web apps, sites, and services—without sacrificing their right to privacy. Perhaps more importantly, we never claim the right to use consumers' files or information for our own purposes."

All services within the Kadoo ecosystem are built on Kadoo Backstage's™ open source APIs and backend, which the company made available for 3rd party developers earlier this summer. Kadoo Backstage consists of a File Cloud, a User Cloud, and a Billing Cloud so developers can focus on developing mobile and web apps and services without having to invest in or manage their own backend.

Kadoo's open platform and ecosystem delivers on the promise of the MetaCloud. Consumers can upload their files once and use them everywhere within the Kadoo ecosystem. To retain their privacy, Kadoo will require that users give permission before 3rd party apps, sites, and services can access their files and information.

Developers interested in downloading the APIs can register through the company's website at http://backstage.kadoo.com.

About Kadoo:

Kadoo™ is a cloud-based, file sharing service for consumers grounded in the principles of information ownership, privacy, and control. Kadoo enables users to own and privately manage all their files, information, applications, friends, and the relationships between them through the Kadoo Cloudtop™. Kadoo's users register and upload their files once, and, with their permission, access and use their files in the applications, web, and mobile services offered by Kadoo Backstage™ developers. The Kadoo environment is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and over 2 million users. Kadoo was founded in 2008.

About Kadoo Backstage:

Kadoo Backstage™ is a proven system with roughly 500 million file views a month (documents, photos, videos and audio files) and more than 2 million users in the Kadoo environment, a cloud-based web system for consumers. Kadoo's users register once and, with their permission, access and use all their files in the applications and web services offered by Kadoo Backstage developers. Kadoo Backstage is grounded in the principles of ownership, privacy, and control. Kadoo was founded in 2008. For more information, visit http://backstage.kadoo.com and www.kadoo.com.


Contact Information:
Donna Hemmert

dhemmert@kadoo.com




KADOO, INC. ANNOUNCES iPAD® APIs UNDER DEVELOPMENT
Bringing Kadoo Backstage, an Open File Cloud, to Developers of iPad

Reston, Virginia—June 10, 2010—Kadoo, Inc, a leading innovator of consumer cloud-based technologies, today announced iPad APIs for Kadoo Backstage™, an Open Developer Community for the Consumer Cloud, are under development. Kadoo Backstage enables developers to create apps and web services that can access users’ files on the Kadoo service. The addition of iPad and iPhone® APIs will solve the walled garden issue for consumers and developers alike – the ability for different apps and devices to easily access and share the same files.

With Kadoo Backstage™ developers can build applications and use Kadoo Backstage File Cloud for any platform they want to develop, providing users with direct, seamless access to their files in the Consumer Cloud. Currently, when users want to move files to or from their iPad, they have to connect the device to iTunes on their computer. Third-party developers technically aren’t allowed to use Apple’s proprietary USB or other private APIs to enable their apps to be downloaded to iPad.

Lee S. Barney, author and professor at Brigham Young, is renown in the developer community as the creator of the QuickConnect framework for the iPhone/iPad and other mobile platforms. Barney, who is passionate about offering developers solutions that ease the development process, said, "The Kadoo API lets us decide what documents to share with applications we create.” Barney who also champions data portability added, “As society becomes more and more mobile, the ability to share documents between people and even between different applications also becomes increasingly vital. If people are not able to share documents of their choice, progress is slowed and society is less rich.”

By using Kadoo Backstage’s open APIs, developers design apps and web services that give their users the freedom to move smoothly from one application and service and one device to another. Users sign up for a Kadoo Backstage service once, upload their files once, and then with their permission, give third-party applications access to all of their files. This approach reduces the consumer’s resistance to sign up for new cloud offerings and eliminates the need to upload the same files for use on different services and applications.

"The iPhone, and now the iPad, have already been real game-changers for how I operate on a day-to-day basis and having access to my files is a vital piece of this." says communications and media specialist Dave Saunders of davesaunders.net. “The ability to work on documents and share them online completely changes the way I look at mobile computing. And to soon be able to access my Kadoo files from inside of iPad apps directly would save me time of having to dock my iPad to my MacBook in order to edit files.”

Kadoo Backstage will develop APIs to support iOS 4 as it becomes available later this year. Developers interested in downloading the Kadoo Backstage APIs can submit their requests through the company’s website at http://developers.kadoo.com.

About Kadoo Backstage:

Kadoo Backstage™ is a cloud-based, open development community where developers create applications and web services without the expense of buying and managing infrastructure. The Kadoo Backstage APIs include a file cloud, a user cloud, a billing cloud, and a CPU cloud that work seamlessly with all applications and web services regardless of device or platform. Developers can bring their applications or web services to market without having to host their files, create a billing solution, or database for user information.

Kadoo Backstage™ is a cloud-based, open development community where developers create applications, web, and mobile services without the expense of buying and managing infrastructure. The Kadoo Backstage APIs include a File Cloud, a User Cloud, and a Billing Cloud that work seamlessly with all applications, web, and mobile services regardless of device or platform. Developers can bring their applications, web, or mobile services to market without having to host their files, create a billing solution, or database for user information. For more information, visit http://developers.kadoo.com and www.kadoo.com.

Contact Information:
Donna Hemmert

dhemmert@kadoo.com